It's not BS, it's BST. For some, technology is a gimmick* . For us, gimmicks are for laughs, and we take technology seriously. Some try to hide their gimmicks by giving them technical sounding acronyms**, and now we’ve decided to use some acronyms because the boss asked why we didn’t have any! What sets us apart from our competition is a distinct lack of gimmicks. We realize that. But we're fine with being different - it's been that way from the beginning and we prefer it that way. In fact, 10 years ago in 1998, Ozone was founded with Black Sheep Technology. If you want more tech details, check our designer's notes. * Gimmick; to equip or embellish with unnecessary features, especially in order to increase saleability, acceptance, etc. ** Acronym; a word formed from the initial letters or groups of letters of words in a set phrase or series of words, as in BS from Bull Shit. MORE NEW ACCESSORIES: Get your BST T-shirt from your local Ozone Dealer, and join us in our laughs against BS! Shown at right, the official BST shirt is heavy overdyed 100% cotton, with the BST stamp on the front and the traditional 'flock' on the back. Also available now is the Ozone Heavy Hoody, the ultimate in hooded comfort... with double layer thick 100% cotton, full zip front, hand-warmer pockets and a deep hood, this is the ultimate after-flight accessory to stay warm and cool.